Die Wilden Schwäne

First ideas

What do you think is the difference between Andersen and other IT companies? We see ourselves not just as a company, but as a brand with his own idea and the character, the brand which is constantly evolving and improving. That's why our merch is so special: we create it being inspired by the tales of H.C. Andersen and combine his timeless magic with our ideas and branding.

We cherished the idea of embodying the motives of the fairy tale "The Wild Swans" for a long time, until we realized: the time has come. Here are some sketches where you can see how the concept art was born.

Shaping the inspiration

The first concept

We made this mug based on “The Wild Swans” fairy tale, choosing the sketch which shows ideally the main aspiration of our company. Here are swans flying up to the sun, symbolizing our company, which strives for knowledge and development in the IT sphere just like these wild swans.

The second concept

After creating the first version, we loved this idea so much that we decided to create even a little more. This time we added some black background and played with the contrast for an unusual dramatic effect. The main theme permeating this concept was the wind of change. We wanted to show that although 2020 was very difficult for all of us, but our life, just like us, is moving only forward, to the better future. In fact, the theme of fairy tales is dearly beloved in our company: in addition to creating such kind of the merch, we are also organizing themed events based on Andersen's fairy tales.