Mercedes-Benz needed an innovative way to maintain its brand presence in Moscow without a car showroom to display its luxury cars
High-tech entertainment space in the form of a café for car presentations
Elegant and unconventional entry to the world of Mercedes-Benz
High-tech entertainment space in the form of a café for car presentations
Elegant and unconventional entry to the world of Mercedes-Benz
The marketing agency, that was hired by Mercedes-Benz to create the MERCEDES ME CAFÉ concept, has come up with the following technical tasks:
Andersen’s experts have won the competition for the right to develop a software product for MERCEDES ME CAFÉ, due to the company’s expertise in bringing interactive solutions in Entertainment and Media industry and by developing unique user experience.
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